Peak Enterprises Corp: Thoughts on Thought Leadership
Thought leadership is a goal many high achievers aspire to, and with good reason: being considered an expert in your field gives you and your brand considerable respect. You can’t simply walk around declaring yourself a thought leader, however. Instead, the Peak Enterprises Corp managers suggest you consider taking a strategic approach.
For example, you’ll need to spend some time thinking about the purpose that thought leadership will have in your operations strategy. In other words, why is this important? What specific benefits are there for you or your brand? Does being a thought leader detract from any other organizational goals that you and your team have already agreed upon? Nothing is free, and pursuing a thought leadership strategy might take away a chance in some other area.
Another important consideration is this: What kind of thought leader do you aspire to be? Peak Enterprises Corp professionals believe there are roughly three. The first group includes those who are best known for their charisma and charm, such as Oprah Winfrey and Richard Branson.
Then there are the big thinkers of our time – those who have completely revolutionized the way we live, like Bill Gates and Mark Zuckerberg. Or perhaps you want to be known for your unflinching devotion to results, like Sheryl Sandberg and Steve Jobs. These three types of thought leadership all require a different approach, and will not fit every personality.
Suffice it to say that becoming a thought leader is not a simple undertaking. If it’s still something you desire to pursue, the Peak Enterprises Corp crew hopes you will consider this material and begin your quest informed.